Following IPO’s subsequent downfall, the young entrepreneur was pelted with harsh criticism by investors and media alike. One company however, stood by Facebook. What had Apple Inc known the rest didn’t?
They said he was not groomed for the real world of business. That his company’s volatility was high risk investment. A Forbes article instigated he was not ‘up to the management task.’
Just a few days earlier Facebook’s stock hit an ‘all-time low,’ where the share price was down by half of the IPO figure. Investors panicked. Facebook was silent.
Then Mark Zuckerberg, Facebook’s CEO reemerged. Which seemed coincidental – or well planned. His interview at TechCrunch Disrupt SF 2012 resulted in Facebook shares rise by 4.6%. The following day, Facebook officially integrated with iOS on the launch of iPhone 5. The network’s shares rose even further by 7.7%.
Retrospect. Apple and Facebook had been busy hatching a great plot. Apple needed social desperately. Facebook needed mobile desperately. Together they have managed to produce what may be the best of social experience on mobile to date.
Maybe Apple believed all along about Facebook’s immense mobile potential. Perhaps they could afford the risk as well, unlike many small investors. It isn’t just about social and mobile integration, which is not uncommon on other OSs. Apple’s improved hardware and software features seem perfectly designed for social networking: Of the 200 new features installed on the iPhone5, Facebook takes the largest piece of the cake from the App Store.
Reason for the tech company to have shown confidence in the network is the latter’s continued population growth, an ocean of commerce. The large screen display on the smartphone is intended as a major attraction for advertisers, who were always hesitant about mobile platform because of their small estate. iPhone 5 has a larger screen and great graphic display, which provides fair room for both user and advertiser.
Since networking is an absorbing and therefore time-consuming activity, users can now make the most of it on the iPhone 5 which has stronger more battery power compared to any other smartphone. Faster internet browsing has also been made possible with the new A6 processor chip. Photo viewing in panoramic mode is also an added incentive for photo viewing.
The ‘Like’ tab has been optimized through push notifications for all apps which will divert traffic back to Apple’s App Store. Voice recognition feature, Siri, can be used to post Facebook updates verbally. A very convenient feature for those who are commuting and where typing post on the touchphone is extremely irksome.
All in all, it’s a partnership blossoming with mutual benefits, both for Apple’s and Facebook app developers. And one that has accelerated the downhill slide for the desktop computer, where once upon a time Facebook was born.
Hakim Sadik Found this Post on Avenuesocial
Hakim Sadik exponentially improves the reach of Businesses and Online Marketers. A social media expert, Sadik, is the insightful leader of Avenue Social’s client service team. Sadik has helped over 1000 clients bring their social media and mobile applications to life.
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